Someone told me about Spot Runner the other day in a 'how bad can the industry get' conversation. It seems that Spot Runner is a good sign of how bad it can get and it is worrying that Michael Eisner, the Chairman and CEO of Disney and therefore the only man alive who should be able to challenge Ronald McDonald's title of Chief Happiness Officer, is caught on camera saying how impressed he is with it. Basically, it is a site where advertisers can find a custom made 'mood film' let's say about food, put their own v/o on it and then book and send out to the relevant media stations. Forget advertisers going straight to production houses, which everyone in this country is getting hot under the collar about, this is so much more than that. I don't know where to start in my rant about this. Yes, the vast majority of advertising out there is rubbish and therefore why shouldn't we just cut out the middleman on this rubbish and let advertisers put the rubbish together for themselves, but what the. Also, Michael Eisner, the man with happiness at the heart of his brand thing - please not you.
At least I can rule out one option in my 'what comes next' search - I will not be doing anything with Spot Runner.
Monday, 30 July 2007
Michael Eisner on Spot Runner
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Headline
"Spotrunner buys logo-a-go-go"
Mystery owners share $10m payout.
Are we up and running yet?
Spotrunner is horrible, but its only real victims will be the sort of 2-sets of books regional joints who use the ad business as a revenue generating tool for big cars and converted barns, as opposed to the establishments in pursuit of effective, ideas-driven ad solutions.
That said, I'd like a slice of it, purely for selfish reasons.
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